Simple. Awesome. Life-Changing.

Hi, I’m Michael.

In 2013, my wife Kim and I started SavourLife with a simple but powerful mission. Not just to create premium, nourishing dog food, but to champion something better — to help save the lives of rescue dogs and find them loving homes across Australia.

From day one, we committed to donating 50% of our profits to rescue groups. Thanks to the incredible support of our customers, we’ve now supported the rehoming of over 95,000 dogs, donating more than $11 million to rescue organisations along the way. It’s something we’re immensely proud of — but we’ve always known there was more to do.

Despite being a nation of devoted dog and cat lovers, and one of the highest pet owning countries in the world, Australia still sees more than 200,000 dogs and hundreds of thousands of cats enter rescue shelters every year. Tragically, over 44,000 dogs and 80,000 thousands cats are still euthanised annually. It’s a heartbreaking reality — and one SavourLife is determined to change.

In 2024, we made the decision for SavourLife to become part of the SunRice Group. While we’ve achieved amazing things to date, I knew we couldn’t stop there. We simply weren’t big enough to tackle this challenge alone.

SunRice Group has been part of our story for many years, helping us produce our nourishing dry food. Joining them more holistically was a natural next step — one that gives us the scale, strength and support to make an even bigger impact on the lives of rescue dogs and cats across Australia.

What hasn’t changed is our mission. We believe that no adoptable pet should ever be euthanised.

With SunRice Group beside us, and our community behind us, we believe we can help make that future a reality. Join us, and be part of something better, as we work to save more pets — each and every year.